T3Media helps enhance the value of sports libraries by deepening and extending engagement beyond the live event.
T3Media helps sports rights holders develop new models for rights value by opening up access to their libraries for internal use, licensing, partner access, and consumer consumption across multiple screens. We have seen “access drive demand” as new use cases and engagement points emerge from making sports content digital, searchable, and deliverable at high scale.

- Film and video digitization and ingest services
- Live event capture and logging
- Redundant digital master archive for DR and back-up
- Rendition creation during ingest for multiple viewing applications
- Automated and manual metadata enhancement services to create “smart content”
Library Access & Management
- T3 Library Manager web-based content browsing and managing interface
- Support for internal divisions including marketing, member institutions, officials, legal
- Media and press services including video media guides, highlights distribution, and digital file delivery services that replace satellite feeds and other physical distribution
- “Archive feeds” powered by “smart content” metadata that connect instant access to the library to live broadcasts
Distribution & Monetization
- Transcoding engine for generating a multitude of delivery formats
- Game and play level metadata to support advanced retrieval and publishing
- Packaged B2B & B2C “vault” portal options to engage with fans year round
- Leverage T3Media Licensing for new footage revenue models
- Global distribution with relationships across major sports producers, sponsors and agencies
- Rights & Clearance expertise to manage complex rights and legal landscape
- Copyright monitoring and enforcement
NCAA
The NCAA leverages a range of T3Media’s video management Platform and Licensing services.
- Master-quality library preservation and storage
- Content ingest and sport-specific “smart content” metadata tagging
- Library access internally and across member institutions
- New library value via Licensing footage sales
- NCAA Vault (B2C portal) enables fans to search, watch, and share classic full-length tournament games
- The NCAA Media Guide includes the timecode database for use by blogs, publishers and third party sites
- Guide provides links/URLs to specific video moments

Tennis Australia
T3Media works with Tennis Australia to preserve and make accessible the Australian Open library.
- Master-quality library preservation and storage
- Content ingest and curation of tennis matches at play-by-play level
- Library access internally and to partners
- Australian Open TV Vault (B2C portal) enables fans to search, watch, and share classic matches
- The Tennis Australia Media Guide includes the timecode database for use by blogs, publishers and third party sites
- Guide provides links/URLs to specific video moments
