Any organization with large amounts of high-production–value video should have enterprise-class data backup and disaster recovery (DR) in place. However, for many sports rightsholders and producers, backup provisions are often limited, with much of their archival content in older physical formats. And, although production workflows are increasingly digital at the source, even digital content lacks truly secure and accessible DR because of the volume of new content being created and a lack of attention of resources.
As video has exploded across multiple screens and increased in resolution, companies of all sizes find themselves dealing with growing amounts of video content, including promotional materials, marketing content, and training videos. What might have begun as niche activities living in a multimedia or Web group has grown into a significant workflow for businesses.
Anyone who’s ever produced high-quality video, whether it’s entertainment, sports, news, advertisements, corporate training, education, or another genre, will say the same thing: it’s incredibly expensive to do well. By the time the production and editing costs, rights fees and talent expenses are totaled up, each minute of the final cut can run into the thousands, or even tens of thousands of dollars.